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2014.03.25 13:38

A good idea is not enough, says Lithuanian start-up founder

DELFI|The Lithuania Tribune2014.03.25 13:38

While current start-up culture may create the impression that all it takes is a great idea, the truth about start-up success is far from glamorous, says Aidas Dailidė, co-founder of Pixelmator Team, a successful Lithuanian start-up with 20 employees.

 While current start-up culture may create the impression that all it takes is a great idea, the truth about start-up success is far from glamorous, says Aidas Dailidė, co-founder of Pixelmator Team, a successful Lithuanian start-up with 20 employees.

Though he acknowledges the importance of promoting talent, a culture of creativity and entrepreneurship, Dailidė views today’s start up hype with a healthy dose of skepticism. Many people have billion dollar ideas, but few have the determination to implement them.  That step requires hard work the 24 year old entrepreneur told participants of the European Humanities University Public Conversation “Breaking the Mold: From Start-Up to Success Story.”

Dailidė’s cofounded his company with his brother Saulius in their parents’ home. It is a prime example of today’s low capital yet high profit potential IT start ups.  Dailidė’s generation is founding successful enterprises with less funds and more focus on ingenious approaches to market norms.

“When you’re growing up and in school, you can tell that the ‘nerdy’ people will become successful in life, because success requires that you not follow social norms,” said Dailidė.

Dailidė began designing and programming computer applications at 14. He and his brother worked for several years before they achieved worldwide success.  Apple recognized the fraternal team’s image editing application Pixelmator in 2011 with their App of the Year Award.

Dailidė credits his creative success to maintaining propriety of the company, “Owning your company gives you the personal freedom to work on your own terms.”

The brothers never conduct market tests before releasing their products. They simply trust their intuition to create applications they would like to use in their daily lives.

Dailidė thinks the next big challenge for the team will be to compete directly with Adobe, the worldwide leader in image editing software. “The ‘worst’ thing about Adobe is that they have good products,” Dailidė joked.

Pixelmator  plans to launch products for tablets and mobile phones but is currently striving for a higher quality product before initiating a market release. In the meantime, Dailidė said he is motivated by a desire to keep doing better, “I have this feeling that I want to make something huge.”

EHU Public Conversations represent EHU’s vision of the university as a forum for discussion of ideas and their application that involves and benefits the public. The series is generously sponsored by Novotel Vilnius Centre.

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