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2013.06.26 11:20

Lithuanian telecommunication company to enter North American market

DELFI|The Lithuania Tribune2013.06.26 11:20

The Lithuanian telecommunication technologies company ‘Ruptela’ is determined to enter the North American market, www.delfi.lt reports. 

The Lithuanian telecommunication technologies company ‘Ruptela’ is determined to enter the North American market, www.delfi.lt reports.

The company has started cooperation with the consultancy company ‘151 Advisors’, which is going to help Lithuanians penetrate the American market.

The Lithuanian company, which supplies innovative transport monitoring services, already has customers in Ireland, Russia and Belarus.

According to Ruptela’s Managing Director Andrius Rupšys, public company ‘Versli Lietuva’ has helped them to execute expansion plans.

“Despite the fact that we have participated in several exhibitions, we were not strongly positioned in the North American market. So we want to strengthen our position in this country. 151 Advisors are very good consultants, who have lots of experience, so we have high expectations,” the managing director said.

According to him, several factors drove the decision to collaborate with the consultancy in order to penetrate the new market. A major consideration was the difference in time zones.

“If we look at the west coast, their working hours start when it is 6pm here, and that complicates the communication with the customers. Furthermore, we do not have a company or representatives there yet,” Rupšys said.

The head of ‘Ruptela’ admits that the North American market is very competitive; however, the company expects to identify its unique advantages and to attract as many customers as possible.

‘Ruptela’ was founded in 2007 and offers monitoring technologies for logistics companies. Monitoring services include tracking cargo movements, fuel costs and other important statistics. 

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