Earlier this month, Vilnius launched a Christmas tourism marketing campaign, building on its previous attempts to pinpoint the location of the Lithuanian capital.
“It drew inspiration from the “Where Is Vilnius?” website where visitors were asked to indicate the location of Vilnius. The answers were generated into a heat map, displaying that Vilnius was mostly considered to be in Finland, Romania, and even Kazakhstan,” Go Vilnius said in a press release
As a playful way to acknowledge the city’s obscurity, the new Christmas campaign video features Vilnius municipal choir Jauna Muzika singing about it to the rhythm of the popular Christmas carol, We Wish You A Merry Christmas.
“Like every year, Vilnius will transform into a winter wonderland for the delight of all the guests and residents,” said Inga Romanovskienė, director of Go Vilnius. “Although sometimes there’s still some confusion among foreigners over where Vilnius actually is, our campaign endeavours to show that, all confusion aside, our capital has some tricks up its sleeve to make Christmas a truly memorable experience.”
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