Vilnius tourism and business promotion agency Go Vilnius plans to order online advertising in Germany to attract more tourists to the Lithuanian capital for Christmas.
"The fall is the time when people start planning for the festive period, therefore, we want to introduce Vilnius as a Christmas holliday destination. We are now in the process of selecting a website that will help our message reach the German audience," Inga Romanovskienė, head of Vilnius Go, told BNS.
She stressed that Germany is one of Vilnius' target markets for incoming tourism. The PR campaign should last two months, and its budget stands at around 30,000 euros.
Figures from Lithuania's statistics office, Statistics Lithuania, show almost 102,000 German tourists came to Vilnius last year, up 38 percent from 2017.